ODMO WINTER CONFERENCE

December 8-10, 2009

The Allison Inn and Spa is the Oregon Wine County’s Premier Resort. Opened in September, The Allison has 85 deluxe rooms offering breathtaking views of the Willamette Valley or their vineyards, an incredible 15,000 square foot spa, indoor swimming and spa pool, gardens and an unbelievable cuisine. The Allison is offering us a one-time special offer of $125/night, (rooms ordinarily start at $295), and you won’t want to miss out on this opportunity to experience the resort.

• $125.00 (room tax not included) for Deluxe King
  $125.00 (room tax not included) for Deluxe King (Double Occupancy)
  Reservations: 503-554-2525 or 1-877-294-2525. Ask for the ODMO Rate
  Reservation due date is Reservation due date is November 30, 2009. The Winter Conference rates are available December 7- November 20, 2009.

Through a partnership with Travel Oregon, ODMO has arranged a ground breaking special session presented by PhoCusWright on their new research study on destination marketing organizations. They will present their new findings on the changing role of the DMO in today's world!ODMO has arranged a ground breaking special session presented by PhoCusWright on their new research study on destination marketing organizations. They will present their new findings on the changing role of the DMO in today's world!

Register Now On Line! (Click here)

Program:

Tuesday, December 8

Noon – 1:20 P.M. – OTC/ODMO Joint Luncheon

Join us as we renew our tradition of beginning the conference with an informal luncheon with Oregon Tourism Commissioners and Travel Oregon Staff. This luncheon provides a great opportunity to get to know and/or enhance relationships with our state partners.  This is optional but members are encouraged to include this in their total registration package.

 1:30 P.M. – Welcome and Introductions

 1:35 P.M. – ODMO’s Strategic Plan Overview – Natalie Inouye, Vice President of Tourism Marketing, CVALCO 

This presentation will review the strategic planning process conducted by ODMO’s Board of Directors earlier this fall.

 1:50 – 5:30 P.M. – Travel Oregon 2009/2010 Program Update and Partnership Opportunities – Todd Davidson, CEO, and Holly Macfee, Brand Strategy Director, and Travel Oregon Team

The Travel Oregon team will provide program updates on key projects, introduce a new interactive partnering opportunities database, and more.  The RDMOs will join us for this timely informational report.

 6:30 P.M. – Holiday Reception

 7:30 P.M. – Dinner

Wednesday, December 9

 8:00 A.M. – Continental Breakfast

 9:00 – 10:30 A.M. – PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers   

This 90-minute webinar by MMG Worldwide and PhoCusWright addresses the major research effort that analyzes the capabilities and role of destination marketing in the global travel market.  The research findings address important topics such as: role of destination marketers in the travel value chain; consumer perception of DMOs and their services; DMO structures, strategic priorities and best practices; influence of DMOs on destination choice and purchasing decisions; best practices of DMO advertising and Web site implementation and percentage of overall travel influenced by DMOs and other destination marketers.

 10:30 A.M. – Break

 10:45 A.M. – Standards and Best Practices for Oregon DMO’s – Panel Presentation and Roundtable – Jeanine Breshears, Marketing, Mt. Hood Territory; Martin Stoll, Owner, GoSeeTell Network; Mika LePisto, Web Marketing, LePisto Company; and, Sally McAleer, Vice President of Integrated Marketing, Travel Lane County

Panelists will focus on some of the findings and recommendations of the PhoCusWright’s Destination Marketing Report: Understanding the Role and Impact of Destination Marketers including: DMO structures, strategic priorities and best practices of DMO advertising and website implementation.  

 Noon – Luncheon and Luncheon Program

 “Spotlight on Our Sponsors”

 1:30 – 2:45 P.M. – USTA’s ESTO Review – Katherine Hoppe, Director of Promotions and Conventions, Coos Bay – North Bend, Visitor & Convention Bureau

The USTA is a non-profit trade organization that represents and speaks for the common interests of the $740 billion U.S. travel industry.  ESTO (Educational Seminar for Tourism Organizations) is the premiere invitation-only annual learning and knowledge-sharing forum for destination marketing professionals. Hoppe taught a Twitter Class to Destination Marketing Professionals that included basic how-to’s, strategy and right fit. She will highlight important information presented at ESTO.

 2:45 – 3:00 – OTTA Update – Carol Ross, OTTA President

 3:00 – 4:00 P.M. – What Is Involved in DMAI Accreditation – Ruthie Reinert, Executive Director, Washington County Visitors Association; Martha Moore, Finance Manager, Washington County Visitors Association; Sylke Neal-Finnegan, APR, Communications and Public Relations Manager, Washington County Visitors Association; and, Linda Norris, Convention Services Manager, Travel Lane County

Appling the steps for accreditation in the Destination Marketing Association International.  Elevating the Relevancy of DMO’s:

·         Standards of Performance

·         Best Practices & Techniques

·         Service Excellence

 4:00 – 7:00 P.M. -- ‘Tis the Season’ (Your own time)

 7:00 – 9:30 P.M. –Reception and Dinner – Dundee Bistro, Dundee

 Thursday, December 10

8:00 A.M. – Continental Breakfast

 9:00 A.M. – Developing an Advocacy Program for Your DMO – Bill Cross, ODMO Executive Director

This session will cover the development of a lobbying program for DMOs to utilize for state and local officials including: the election cycle, communicating with candidates, developing candidate surveys, identifying issues, developing relations with candidate and elected officials and utilization of the ODMO lobbyist.

 9:30 A.M. – “Marketing Idea Roundtable”

The objective of the Marketing Idea Roundtable is to share innovative techniques or imaginative approaches to promoting your destination, managing your organization, providing visitor services, communicating with stakeholders.  This roundtable offers a quick way for attendees to take home numerous ideas.  Attendees should come prepared to share one marketing idea or organizational idea that has worked for you.  Ideas can vary: social media projects, restaurant/culinary promotion, sustainability efforts, sports marketing, ROI tools, Branding activities, successful stakeholder ideas, and the list goes on.  You will have a few minutes to share your idea and two peer facilitators will guide the discussion and capture the comments.

 11:00 A.M. – Close of the Program

Your conference fee includes a special session on the research study on destination marketing organizations by PhoCusWright as they present their findings to analyze the role of the DMO today.

 Register Now Online 

Registration

Registration for ODMO MEMBERS & AFFILIATE MEMBERS is $260. Members Register by clicking the secure "Buy Now" button below:

Registration is $300pp for NON MEMBERS. Register by clicking on the secure "Buy Now" button below:

Additional STAFF of ODMO members registered at the conference are invited to attend the full conference for an additional $200pp by clicking on the secure "Buy Now" button below:

 

ODMO members registered at the conference may invite staff to either: Attend ONLY the PhoCusWright seminar at the conference location; Or, view the Webinar from their office location: Either for only $50pp: Click the "Buy Now" button to give staff this additional knowledge.

 

Registration for the OTC Luncheon, noon on December 8th (recommended), click on the"Buy Now" secure button below. This is a $25pp additional fee to your registration:

 

PhoCusWright Special Session Only:
For members not able to attend the full conference you may sign up to attend only the PhoCusWright Webinar; either at the conference site; or from your office computer. Members $150. Non Members $200. Use the pulldown below to select your category:

Member or Non Pull Down:

Member $150.00 Non-Member $200.00

 

 

If you would prefer to be invoiced please fill out the following questions: Click Here to take survey

Your registration does not include hotel which must be booked separately by phoning the hotel directly 1-877-294-2525.