1. 1.1 Does the DMO or its parent organization have articles of incorporation (or similar legal documents) filed with its governmental jurisdiction?
  Response Percent Response Total
    Yes
 91.3% 21
    No
 8.7% 2
Total Respondents   23
(skipped this question)   2
2. 1.2 Does the DMO or its parent organization have bylaws?
  Response Percent Response Total
    Yes
 91.7% 22
    No
 8.3% 2
Total Respondents   24
(skipped this question)   1
3. 1.3 Does the DMO publish an approved vision and mission statement?
  Response Percent Response Total
    Yes
 100% 24
    No
 0% 0
Total Respondents   24
(skipped this question)   1
4. 1.4 Does the DMO governing body or its parent organization approve a budget on an annual basis or upon the DMO’s approved schedule?
  Response Percent Response Total
    Yes
 100% 24
    No
 0% 0
Total Respondents   24
(skipped this question)   1
5. 1.5 Does the DMO’s governing body or the designated authority in a parent organization conduct an annual evaluation of the chief executive (CE) or executive director (ED) of the DMO?
  Response Percent Response Total
    Yes
 83.3% 20
    No
 16.7% 4
Total Respondents   24
(skipped this question)   1
6. 1.6 Does the DMO follow the recommended DMAP Organizational Code of Ethics?
  Response Percent Response Total
    Yes
 50% 12
    No
 50% 12
Total Respondents   24
(skipped this question)   1
7. 1.7 Has the DMO developed and followed conflict-of-interest policies in governance and administration of the organization?
  Response Percent Response Total
    Yes
 88% 22
    No
 12% 3
Total Respondents   25
(skipped this question)   0
8. 1.8 Has the DMO developed and maintained a current strategic plan?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
9. 1.9 Does the DMO governing body or its parent organization receive and review periodic financial reports including income and expense statements and a balance sheet?
  Response Percent Response Total
    Yes
 100% 25
    No
 0% 0
Total Respondents   25
(skipped this question)   0
10. 1.10 Does the DMO employ or contract with a chief executive officer (CE) or executive director (ED) with management experience/credentials and/or a background in destination marketing/management?
  Response Percent Response Total
    Yes
 88% 22
    No
 12% 3
Total Respondents   25
(skipped this question)   0
11. 1.11 Does the DMO use a formal (documented) process for the orientation of new governing body members?
  Response Percent Response Total
    Yes
 79.2% 19
    No
 20.8% 5
Total Respondents   24
(skipped this question)   1
12. 1.12 Does the DMO follow an approved board/governance policy manual?
  Response Percent Response Total
    Yes
 88% 22
    No
 12% 3
Total Respondents   25
(skipped this question)   0
13. 1.13 Does the DMO governing body or its parent organization conduct a formal (documented) and periodic self-evaluation process that reviews the individual and collective performance of board members?
  Response Percent Response Total
    Yes
 16.7% 4
    No
 83.3% 20
Total Respondents   24
(skipped this question)   1
14. 1.14 Does the DMO utilize a formal (documented) process for the orientation of new committee chairs?
  Response Percent Response Total
    Yes
 40% 10
    No
 60% 15
Total Respondents   25
(skipped this question)   0
15. 2.1 Does the DMO follow policies and procedures for the control of the financial operation of the organization?
  Response Percent Response Total
    Yes
 96% 24
    No
 4% 1
Total Respondents   25
(skipped this question)   0
16. 2.2 Has the DMO conducted (using an independent auditor) a formal audit at least every 2 years?
  Response Percent Response Total
    Yes
 68% 17
    No
 32% 8
Total Respondents   25
(skipped this question)   0
17. 2.3 Does the DMO maintain insurance coverage to cover the potential estimated liabilities of its operation and service?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
18. 2.4 Is the DMO’s annual budget linked to the goals of the strategic plan as approved by the governing body or its parent organization?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
19. 2.5 Does the DMO adopt and utilize the DMAI Uniform System of Accounting and Uniform Chart of Accounts?
  Response Percent Response Total
    Yes
 9.1% 2
    No
 90.9% 20
Total Respondents   22
(skipped this question)   3
20. 2.6 Does your DMO maintain a reserve/contingency fund?
  Response Percent Response Total
    Yes
 80% 20
    No
 20% 5
Total Respondents   25
(skipped this question)   0
21. 2.7 Does the DMO develop and follow a capital equipment and replacement policy?
  Response Percent Response Total
    Yes
 47.8% 11
    No
 52.2% 12
Total Respondents   23
(skipped this question)   2
22. 3.1 Does the DMO comply with international/national/state/provincial and local municipal government labor and employment laws?
  Response Percent Response Total
    Yes
 100% 24
    No
 0% 0
Total Respondents   24
(skipped this question)   1
23. 3.2 Does the DMO conduct periodic formal performance reviews of all regular staff?
  Response Percent Response Total
    Yes
 88% 22
    No
 12% 3
Total Respondents   25
(skipped this question)   0
24. 3.3 Does the DMO offer a specified program of benefits for employees and are these benefits reviewed by management on a periodic basis?
  Response Percent Response Total
    Yes
 70.8% 17
    No
 29.2% 7
Total Respondents   24
(skipped this question)   1
25. 3.4 Does the DMO maintain a human resources (personnel) manual?
  Response Percent Response Total
    Yes
 76% 19
    No
 24% 6
Total Respondents   25
(skipped this question)   0
26. 3.5 Does the DMO maintain current job descriptions for all paid positions?
  Response Percent Response Total
    Yes
 96% 24
    No
 4% 1
Total Respondents   25
(skipped this question)   0
27. 3.6 Does the DMO conduct an orientation program for all new paid or volunteer employees?
  Response Percent Response Total
    Yes
 75% 18
    No
 25% 6
Total Respondents   24
(skipped this question)   1
28. 3.7 Does one or more of the management staff have (current) credentials in DMO management, association management, closely related disciplines and/or their particular profession?
  Response Percent Response Total
    Yes
 48% 12
    No
 52% 13
Total Respondents   25
(skipped this question)   0
29. 3.8 Does the DMO provide for formal training and professional development opportunities for regular staff?
  Response Percent Response Total
    Yes
 76% 19
    No
 24% 6
Total Respondents   25
(skipped this question)   0
30. 3.9 Does the DMO conduct or participate in periodic compensation studies to determine the competitiveness of salaries/benefits it offers to employees?
  Response Percent Response Total
    Yes
 56% 14
    No
 44% 11
Total Respondents   25
(skipped this question)   0
31. 3.10 Does the DMO maintain employee relations and communications through regular department/staff meetings, employee recognition and activities?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
32. 3.11 Does the DMO have an appropriate avenue for employees to report and document to proper levels of management, volunteer leadership or outside sources, i.e., misuse of funds, prohibited activities, discrimination, sexual harassment, hostile conduct or oppression against any employee for any reason?
  Response Percent Response Total
    Yes
 88% 22
    No
 12% 3
Total Respondents   25
(skipped this question)   0
33. 3.12 Does the DMO also have a policy that prohibits retaliation against any employee who files a complaint of such or participation in any investigation of same?
  Response Percent Response Total
    Yes
 48% 12
    No
 52% 13
Total Respondents   25
(skipped this question)   0
34. 4.1 Does the DMO have and follow an information technology/network security policy?
  Response Percent Response Total
    Yes
 56% 14
    No
 44% 11
Total Respondents   25
(skipped this question)   0
35. 4.2 Has the DMO developed a technology plan which includes an integrated database system?
  Response Percent Response Total
    Yes
 60% 15
    No
 40% 10
Total Respondents   25
(skipped this question)   0
36. 4.3 Has the DMO developed an integrated database system?
  Response Percent Response Total
    Yes
 60% 15
    No
 40% 10
Total Respondents   25
(skipped this question)   0
37. 5.1 Does the DMO have a comprehensive marketing plan that is consistent with its budget cycle?
  Response Percent Response Total
    Yes
 96% 24
    No
 4% 1
Total Respondents   25
(skipped this question)   0
38. Does the marketing plan include strategies and goals for key market segments?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
39. 5.2 Does the DMO maintain a comprehensive Web site with content coinciding with identified requirements of key market segments?
  Response Percent Response Total
    Yes
 92% 23
    No
 8% 2
Total Respondents   25
(skipped this question)   0
40. 5.3 Does the DMO provide updated collateral materials that meet the needs of visitors and/or meeting professionals/travel trade?
  Response Percent Response Total
    Yes
 100% 25
    No
 0% 0
Total Respondents   25
(skipped this question)   0
41. 5.4 Does the DMO comply with applicable DMAI Performance Reporting Marketing definitions?
  Response Percent Response Total
    Yes
 45.5% 10
    No
 54.5% 12
Total Respondents   22
(skipped this question)   3
42. Does the DMO offer individual/leisure market services?
  Response Percent Response Total
    Yes
 100% 24
    No
 0% 0
Total Respondents   24
(skipped this question)   1
43. 6.1 Does the DMO have plans and procedures to respond to visitor inquiries in a timely manner?
  Response Percent Response Total
    Yes
 100% 23
    No
 0% 0
Total Respondents   23
(skipped this question)   2
44. 6.2 Does the DMO provide trained staff with destination and customer service expertise to meet the needs of the leisure market?
  Response Percent Response Total
    Yes
 91.3% 21
    No
 8.7% 2
Total Respondents   23
(skipped this question)   2
45. 6.3 Does the DMO comply with applicable DMAI Performance Reporting definitions for Visitor Information Centers (VICs)?
  Response Percent Response Total
    Yes
 42.9% 9
    No
 57.1% 12
Total Respondents   21
(skipped this question)   4
46. 6.4 Does the DMO offer reservations capability?
  Response Percent Response Total
    Yes
 30.4% 7
    No
 69.6% 16
Total Respondents   23
(skipped this question)   2
47. 6.5 Does the DMO offer access to staff and/or resources with multiple language speaking capabilities?
  Response Percent Response Total
    Yes
 29.2% 7
    No
 70.8% 17
Total Respondents   24
(skipped this question)   1
48. 6.6 Does the DMO have a Visitor Information Center?
  Response Percent Response Total
    Yes
 87.5% 21
    No
 12.5% 3
Total Respondents   24
(skipped this question)   1
49. Does the DMO offer group services to meeting or leisure tour groups?
  Response Percent Response Total
    Yes
 95.2% 20
    No
 4.8% 1
Total Respondents   21
(skipped this question)   4
50. 7.1 Does the DMO offer meetings and/or convention services for meeting planners?
  Response Percent Response Total
    Yes
 90.5% 19
    No
 9.5% 2
Total Respondents   21
(skipped this question)   4
51. 7.2 Does the DMO provide trained staff with destination and customer service expertise to meet the needs of the group market?
  Response Percent Response Total
    Yes
 95.5% 21
    No
 4.5% 1
Total Respondents   22
(skipped this question)   3
52. 7.3 Does the DMO provide a menu of services offered to the group market?
  Response Percent Response Total
    Yes
 86.4% 19
    No
 13.6% 3
Total Respondents   22
(skipped this question)   3
53. 7.4 Does the DMO offer housing capability?
  Response Percent Response Total
    Yes
 18.2% 4
    No
 81.8% 18
Total Respondents   22
(skipped this question)   3
54. 7.5 Does the DMO offer access to staff and/or resources with multiple language speaking capabilities?
  Response Percent Response Total
    Yes
 36.4% 8
    No
 63.6% 14
Total Respondents   22
(skipped this question)   3
55. 7.6 Does the DMO have or facilitate registration personnel services?
  Response Percent Response Total
    Yes
 27.3% 6
    No
 72.7% 16
Total Respondents   22
(skipped this question)   3
56. 7.7 Does the DMO prepare a post-event report of the meeting experience?
  Response Percent Response Total
    Yes
 19% 4
    No
 81% 17
Total Respondents   21
(skipped this question)   4
57. 8.1 Does the DMO have a comprehensive sales plan with specific goals and strategies that is updated periodically and consistent with the budget cycle?
  Response Percent Response Total
    Yes
 47.6% 10
    No
 52.4% 11
Total Respondents   21
(skipped this question)   4
58. 8.2 Does the DMO have one (1) or more dedicated sales staff positions?
  Response Percent Response Total
    Yes
 45.5% 10
    No
 54.5% 12
Total Respondents   22
(skipped this question)   3
59. 8.6 Does the DMO maintain a qualified lead distribution and referral system and policy based upon customer needs?
  Response Percent Response Total
    Yes
 71.4% 15
    No
 28.6% 6
Total Respondents   21
(skipped this question)   4
60. 8.7 Does the DMO provide continual product knowledge and destination training opportunities?
  Response Percent Response Total
    Yes
 76.2% 16
    No
 23.8% 5
Total Respondents   21
(skipped this question)   4
61. 8.8 Does the DMO solicit continual customer feedback on its sales process?
  Response Percent Response Total
    Yes
 50% 11
    No
 50% 11
Total Respondents   22
(skipped this question)   3
62. 9.1 Does the DMO maintain an updated crisis communication plan?
  Response Percent Response Total
    Yes
 40.9% 9
    No
 59.1% 13
Total Respondents   22
(skipped this question)   3
63. 9.2 Does the DMO maintain an updated media/press kit?
  Response Percent Response Total
    Yes
 77.3% 17
    No
 22.7% 5
Total Respondents   22
(skipped this question)   3
64. 9.3 Does the DMO comply with applicable DMAI performance reporting communications definitions?
  Response Percent Response Total
    Yes
 33.3% 7
    No
 66.7% 14
Total Respondents   21
(skipped this question)   4
65. 9.4 Does the DMO have a documented communication strategy?
  Response Percent Response Total
    Yes
 40.9% 9
    No
 59.1% 13
Total Respondents   22
(skipped this question)   3
66. Does the DMO have a membership structure?
  Response Percent Response Total
    Yes
 56.5% 13
    No
 43.5% 10
Total Respondents   23
(skipped this question)   2
67. 10.1 Does the DMO establish terms and conditions for membership and dues with specific categories?
  Response Percent Response Total
    Yes
 92.9% 13
    No
 7.1% 1
Total Respondents   14
(skipped this question)   11
68. 10.2 Does the DMO maintain a statement of membership benefits?
  Response Percent Response Total
    Yes
 92.9% 13
    No
 7.1% 1
Total Respondents   14
(skipped this question)   11
69. 10.2 Does the DMO maintain a statement of membership benefits?
  Response Percent Response Total
    Yes
 92.9% 13
    No
 7.1% 1
Total Respondents   14
(skipped this question)   11
70. 10.3 Does the DMO maintain a printed and/or electronic calendar of membership events?
  Response Percent Response Total
    Yes
 78.6% 11
    No
 21.4% 3
Total Respondents   14
(skipped this question)   11
71. 10.4 Does the DMO comply with applicable DMAI performance reporting membership definitions?
  Response Percent Response Total
    Yes
 53.8% 7
    No
 46.2% 6
Total Respondents   13
(skipped this question)   12
72. 10.5 Does the DMO solicit periodic membership feedback?
  Response Percent Response Total
    Yes
 92.9% 13
    No
 7.1% 1
Total Respondents   14
(skipped this question)   11
73. 10.6 Does the DMO hold its members to written standards of customer care?
  Response Percent Response Total
    Yes
 0% 0
    No
 100% 14
Total Respondents   14
(skipped this question)   11
74. 11.1 Does the DMO have a management structure that clearly shows lines of reporting?
  Response Percent Response Total
    Yes
 95% 19
    No
 5% 1
Total Respondents   20
(skipped this question)   5
75. 11.2 Does the DMO demonstrate commitment to a process of continuous improvement in the management of the organization within the last 12 months?
  Response Percent Response Total
    Yes
 100% 20
    No
 0% 0
Total Respondents   20
(skipped this question)   5
76. 11.3 Does the DMO maintain a Business Continuity/Emergency Operations Plan specifying how the organization will respond to various emergency situations?
  Response Percent Response Total
    Yes
 25% 5
    No
 75% 15
Total Respondents   20
(skipped this question)   5
77. 11.4 Does the DMO maintain a current policy and procedures manual specifying standard operating procedures for the various services and programs provided?
  Response Percent Response Total
    Yes
 65% 13
    No
 35% 7
Total Respondents   20
(skipped this question)   5
78. 11.5 Does the DMO utilize specific policies and procedures for the management and supervision of contractors or outsourced providers of services?
  Response Percent Response Total
    Yes
 40% 8
    No
 60% 12
Total Respondents   20
(skipped this question)   5
79. 11.6 Does the DMO have rules and operating procedures for any satellite (separate from the DMO physical headquarters) office(s) or visitor center(s)?
  Response Percent Response Total
    Yes
 26.3% 5
    No
 73.7% 14
Total Respondents   19
(skipped this question)   6
80. 11.7 Does the DMO have a privacy policy covering personal information gathered from consumers?
  Response Percent Response Total
    Yes
 65% 13
    No
 35% 7
Total Respondents   20
(skipped this question)   5
81. 12.1 Does the DMO demonstrate evidence of conducting a periodic brand assessment process?
  Response Percent Response Total
    Yes
 55% 11
    No
 45% 9
Total Respondents   20
(skipped this question)   5
82. 12.2 Does the DMO demonstrate development of a brand strategy and a brand promise?
  Response Percent Response Total
    Yes
 65% 13
    No
 35% 7
Total Respondents   20
(skipped this question)   5
83. 13.1 Does the DMO have a vision of the visitor industry for the community served?
  Response Percent Response Total
    Yes
 95% 19
    No
 5% 1
Total Respondents   20
(skipped this question)   5
84. 13.2 Does the DMO participate in a periodic destination development assessment for infrastructure needs and new business development or product enhancement?
  Response Percent Response Total
    Yes
 60% 12
    No
 40% 8
Total Respondents   20
(skipped this question)   5
85. 14.1 Does the DMO demonstrate a commitment to research?
  Response Percent Response Total
    Yes
 95% 19
    No
 5% 1
Total Respondents   20
(skipped this question)   5
86. 14.2 Does the DMO demonstrate periodic research in the following areas? Please check all that apply.
  Response Percent Response Total
  Visitor tracking study
90% 18
  Inquiry tracking with data collection
 95% 19
  Analysis of findings
 75% 15
  Publication of results in a written report (published or unpublished)
70% 14
Total Respondents   20
(skipped this question)   5
87. 14.3 Has the DMO developed a dedicated research line item in its annual budget?
  Response Percent Response Total
    Yes
 61.9% 13
    No
 38.1% 8
Total Respondents   21
(skipped this question)   4
88. 14.4 Does the DMO use standard business return on investment (ROI) approaches or DMAI’s ROI form to quantify the financial impact on its local community for convention/group/leisure travel?
  Response Percent Response Total
    Yes
 55% 11
    No
 45% 9
Total Respondents   20
(skipped this question)   5
89. 15.1 Has the DMO demonstrated (within the past 2 years) evidence of utilizing innovative practice(s) that improve the operation and/or performance of the DMO?
  Response Percent Response Total
    Yes
 90.5% 19
    No
 9.5% 2
Total Respondents   21
(skipped this question)   4
<
90. 16.1 Does the DMO demonstrate evidence of stakeholder relationships with critical community entities usually including, but not limited to: • Government agency/agencies • Business organization(s)/Chamber(s) of Commerce • Economic development agency/agencies • Airport authority/authorities • Port authority/authorities • Lodging association(s) • Parks and recreation authority/authorities • Media • Community Leadership organization(s) • Convention center(s) • Sports organization(s) • Arts and cultural organization(s) • Restaurant association(s) Note: These relationships can include serving on one another’s respective boards, participation in coalitions, involvement in joint ventures, financial support, endorsements, regular communication, etc.